About Us
Who we are
UK-based PurserCooper is a financial turnaround and commercial transformation advisory firm providing mid-market companies (turnover <£50M) with access to timely liquidity support aligned with business needs, as well as financial analysis, strategic planning and managed implementation of organisational change that delivers the best possible outcomes.
Founder Rupert Purser has over 35 years of experience in business recovery and turnaround and is recognised internationally for the development and successful execution of pre-emptive and actionable solutions that move businesses from where they are to where they need to be. As an investor, entrepreneur, qualified accountant and engineer, he is uniquely experienced to lead the business.
Best practice is delivered through a network of experienced multidisciplinary professionals that includes insolvency practitioners, accountants, lawyers and change management specialists based in UK as well as across Europe, Middle East and Asia Pacific.
PurserCooper's leadership team and specialist consultants provide complementary skillsets and where appropriate, interim management to ensure an holistic and orderly approach at every step of the turnaround or transformation process, including the careful forming of internal teams along the change management continuum that is a key ingredient in successful project delivery.
We believe that by putting people at the centre and working closely with your business and its stakeholders to prioritise strategies and actions, change can be catalysed and aligned behind a vision for the future.
Leadership
Trusted board advisors and specialists in all aspects of turnaround and transformation
Rupert is a business transformation specialist, accountant and engineer. He has gained over 35 years’ experience in the UK, Asia and Middle East, working closely with senior management through change when their businesses face distress, a step change or rapid growth.
Rupert has worked in industry and private equity as interim management, a board member, restructuring agent, forensic accountant and investor. His sector expertise includes life sciences, construction, new media, financial services and with heavily branded businesses.
In his spare time Rupert is an old but keen cricketer and hockey player.
Graeme is a former solicitor who has counselled boards and company owners for over 40 years as a Board Director, Advisory Board Member, Chairman and qualified Non-Executive Director. He specialises in guiding mid-market businesses, non-profits and academic organisations through rapid growth and scale-up strategies.
Graeme currently serves as Entrepreneur in Residence at the University of Portsmouth, Director of Pplus Skin Care and as Advisory Board Member to the Faculty of Business and Law at the Portsmouth Business School.
Graeme is a keen yachtsman and sports car enthusiast.
Alastair is a corporate communications strategist with more than 40 years' experience advising leadership teams on the use of stakeholder engagement to create positive business outcomes. He helps businesses envision and implement their future and has led assignments in a diverse array of sectors, regulatory environments and geographies.
Adept in issues and crisis management, Alastair has acquired hands-on experience in data theft, extortion, retrenchment, insolvency, M&A, litigation support, environmental issues, product safety and recall, food safety and damage to property.
Alastair is an award-winning composer and single malt aficionado.
Our Methodology
No one method or approach for managing a successful turnaround or transformation guarantees success. At PurserCooper we use our professional judgement and experience to work with our clients and set up each engagement on a case-by-case basis. While the basic framework and process steps hold, we use methodologies as guidance to tailor our services to the specific needs of each client, giving us flexibility to course correct in response to evolving dynamics as an engagement progresses.
Our methodologies for Turnaround and Transformation are below. Click on the images to expand.
